Everything a new podcaster needs to know—from the correct mics and software, to the art of telling stories and making money—from one of the best in the business.
In 2017, 113 million people listened to a podcast. And that’s just in the US.
Of the people who listened, 85% of them consumed all (or most of) each show.
In other words, A LOT of people are devoting A LOT of their attention to podcasts.
So why should you care?
Quite simply: where there’s attention, there’s opportunity.
A well-produced podcast can help you grow an existing business.
It’s a new avenue to reach and engage the people you want to serve.
A well-produced podcast can also become a lucrative business by itself.
Some of the top shows consistently pull in five to six figures in sponsorship revenue, every month.
The opportunity is there, and it’s growing. 10-20 million new people jump on the podcast train every single year.
But here’s the problem: It’s not easy to make a great podcast.
It’s not even easy to make a podcast that’s “pretty good.”
Sure, anybody can record a conversation with their friends and upload it online. And in the old days, that might have been enough to build an audience.
But these days, the bar has been raised. A lot.
If you want to win the attention of an audience in 2018, you have to compete with people with 20-30 years of experience in the radio business.
You have to compete with shows that spend months, and tens of thousands of dollars, to produce a single episode.
In other words, you have to be so good they can’t ignore you.
It’s a challenge, especially for someone just starting out in podcasting, but it’s not impossible.
That’s why we invited Dallas Taylor, world-renowned host of the Twenty Thousand Hertz podcast, to share everything he’s learned in starting and growing a podcast worth listening to.
By the end of this workshop, you’ll not only understand the technical and business sides of podcasting.
But you’ll also be well equipped to make something creative and original, something that stands out in an increasingly competitive field.
As the host of the Twenty Thousand Hertz podcast, which has millions of downloads and nearly 700 five-star reviews in iTunes, Dallas explores the sounds of our world, and the intriguing stories behind those sounds.
And as an audio engineer and sound designer, Dallas also has the technical and creative chops to produce sonic experiences that are unmatched in the medium.
Join him for over 4 hours, as he dives into nuts and bolts of growing a podcast in 2018 and beyond.
In our workshop with Dallas, we wanted to answer the question, “How can we produce an exceptional podcast that people will love listening to?”
And that’s exactly what Dallas covered. Here’s just a small taste of what you'll learn:
All of the mics, software, services, and tools that Dallas and his team use to craft the Twenty Thousand Hertz podcast (and less expensive alternatives for new podcasters on a budget).
The art of creating the perfect show structure, so you can reliably give the audience the best possible experience.
How to capture interviews that sound like they were recorded in a studio, even if the other person is on the other side of the world.
Counter-intuitive strategies for finding stories worth telling, and getting people excited to appear on your show.
Understanding how to make money podcasting, so you’re meeting business goals and not losing money (like a lot of podcasts do).
The fastest way to grow a podcast, and how to get your show promoted by relevant blogs and news outlets.